Maintaining Company Culture in Times of Change

The COVID-19 pandemic has brought big and unexpected changes for most businesses, whether it is managing new remote work requirements, establishing work from home policies, trying to manage a team virtually, or even facing the need to downsize or right-size. But irrespective of the forced changes and overall impact the crisis has had on your organisation, keeping your company culture consistent is very essential to maintaining employee engagement and the overall reputation of the company.

Why Maintain Company Culture?
According to a Columbia University study, when companies have a poor culture, about 48.4% of the employees start considering voluntary turnover. Rising turnover rates in addition to the effect a mediocre or declining brand has on recruiting top talent, plus the effect of a discouraged workforce and the impact on – revenue, customers, and productivity – is profound. That study also revealed that more than 50% of executives agree that culture drives productivity and profitability.

As a result, we will be sharing 4 Tips for maintaining Company culture during a Crisis

1. Be Transparent
A lot of leaders take for granted the benefit of open communications and transparency. This might not really backfire when employees are working at the office. However, since most employees are working from home, their sensitivity becomes heightened. In order to cover up for the lack of physical interactions with employees, open communication and transparency becomes necessary so employees would not feel left out and can build a sense of loyalty to the organisation.

2. Focus on What you Can Control
During times of crisis just like the ongoing COVID-19 pandemic, there is usually so much uncertainty and instability going on. It is normal for human beings to be anxious about external forces that may influence their status quo. However, leaders can control the tone or effect this would have on the working environment. When employees started working from home, several companies sent external monitors, routers and other network devices just to encourage productivity and ensure employees were able to focus on their work.

3. Listen to your Employees
Research has shown that work performance improves when employees trust that leaders are looking out for their wellbeing and interests. In order to understand the needs of your employees, listening is key. Never assume you know what your employees need but be open enough to communicate the fact that you are willing to listen so as to know exactly what they do need.

4. Be Consistent
Consistency is essentially what defines a culture. Leaders must be consistent in reaffirming their values and the culture of the company as a whole. This gives employees a reassurance of the value they provide to clients/customers and it would pay off in the long run.
There is a lot of uncertainty around the world right now. Remembering to perform simple, humanistic actions is enough to keep the spirit of company culture alive. Listening to your employees, showing that your care and making that empathy central to your culture matters a lot especially in times of crisis. This is the best way to keep the enthusiasm of work burning.

For enquiries on how to design effective human resource systems and build a sustainable culture for your business, send an email to smeblock@cr8careers.com

Spread the love

52 thoughts on “Maintaining Company Culture in Times of Change”

  1. Good post. I learn something new and challenging on blogs I stumbleupon on a daily basis. It will always be useful to read articles from other writers and practice a little something from other web sites. Annabella Norbie Hurst

  2. I’m now not certain the place you’re getting your info,
    but good topic. I needs to spend some time finding out much more or working out more.

    Thank you for great information I was in search of this information for my mission.

  3. Hi! I just wanted to ask if you ever have any issues with hackers?
    My last blog (wordpress) was hacked and I ended up losing a few months of hard work due
    to no data backup. Do you have any solutions to protect against hackers?

  4. Hey very nice website!! Man .. Excellent .. Amazing .. I will bookmark your website and take the feeds also?
    I’m satisfied to search out so many useful information right here within the post,
    we need develop more strategies in this regard, thanks for sharing.
    . . . . .

  5. Hello very cool site!! Guy .. Excellent .. Wonderful ..
    I will bookmark your site and take the feeds also?
    I am happy to search out numerous useful information here within the submit, we want work out extra techniques on this regard, thank you for sharing.
    . . . . .

  6. Awesome site you have here but I was curious about if you knew of any user discussion forums that cover the same topics talked about here?
    I’d really love to be a part of community where
    I can get comments from other experienced individuals that share
    the same interest. If you have any recommendations, please let me know.
    Bless you!

  7. Hello there, just became aware of your blog through Google,
    and found that it is truly informative. I’m going to watch out for brussels.

    I’ll appreciate if you continue this in future. A lot of
    people will be benefited from your writing. Cheers!

  8. Normally I do not learn article on blogs, however I wish
    to say that this write-up very compelled me to take a look at and do so!

    Your writing taste has been amazed me. Thank you, quite great article.

  9. Great post. I used to be checking continuously this blog and I’m inspired!
    Very helpful information specially the remaining phase
    🙂 I take care of such information a lot. I was seeking this particular info for a long time.
    Thank you and good luck.

    Have a look at my website … CBD gummies for sleep

Leave a Comment

Your email address will not be published. Required fields are marked *